AI-Powered Creator Campaign Management System

PROJECT

AI-Powered Creator Campaign Management System

Due to project confidentiality and company policies, detailed research findings, complete workflows, wireframes, and full product designs are not publicly disclosed.

TEAM

Senior Designer

Design Intern ( Me )

ROLE

Led UX research and designed brand-side workflows for campaign creation, creator discovery, proposal management, and campaign tracking.

TIMELINE

1 Month ( 4 weeks )

MY ROLE

UX Designer & Researcher -

I was responsible for designing the brand-side experience of the platform. My role involved understanding business requirements, researching existing workflows, identifying usability challenges, and designing intuitive solutions that simplify campaign management for brands.

Due to project confidentiality, only limited previews of the designs are displayed.

MY CONTRIBUTION

Conducted competitor analysis and workflow research.

Gathered and analyzed business requirements.

Designed brand-side user journeys and interactions.

Created wireframes and design explorations.

Designed high-fidelity desktop interfaces.

Developed workflows for campaign creation and AI-powered creator discovery.

Designed proposal management experiences.

Created campaign tracking and monitoring dashboards.

Collaborated with stakeholders to refine workflows and user experiences.

KEY AREAS DESIGNED

AI-Assisted Creator Discovery -

Designed the creator discovery experience, enabling brands to identify and evaluate relevant creators through AI-powered recommendations, search, and filtering. The focus was on reducing the effort required to find suitable creators while supporting informed decision-making.

Campaign Management & Tracking -

Designed workflows that help brands create campaigns, manage creator proposals, and monitor campaign progress through a centralized dashboard. The experience was focused on improving visibility, reducing operational complexity, and streamlining campaign execution.

KEY LEARNIGNS

Designing B2B products requires balancing usability with complex business workflows.

Effective information hierarchy is critical for dashboard-based experiences.

AI-assisted workflows should remain transparent and easy to understand.

Simplifying complex processes can significantly improve operational efficiency.

Understanding business goals is just as important as understanding user needs.