My project has been around 6 key pointer.
Creativity :- Keeping readers engaged
Clarity:- Right to point and not beating around the bush
Conciseness:- Keeping in mind, not to include any information compromising the morale
Research skills:- Facts around the information should be well researched and subject to verification.
Editing skills:- While developing the content what matter is attention to detail, objectivity, understanding of grammar, knowledge of the target audience and strong communication skills
Adaptability:- Collaboration of flexibility, open-mindedness, multitasking and quick learning helps to create the best content