Brand Strategy & Design for Home Decor Brand
Maria Perez
Brand Strategy and Design for a home decor brand.
My Role: Creative Director & Graphic Designer
Instagram Post
Creating a brand isn’t just about a logo—it’s about building a visual identity that speaks to the right audience. For this project, I developed a fresh, modern brand for a millennial-focused decor company, ensuring every element resonated with their aesthetic and lifestyle.
From color palettes to typography and packaging, each detail was designed to reflect a balance of trend-forward style and approachability. The result? A brand that feels aspirational yet relatable—one that stands out in the competitive home decor space.
Environmental Graphic Design behind the scenes / Brand Manifesto Zine
Social Media Design for Brand Launch Campaign
Website Product Showcase / Environmental Graphic Design in store
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Posted Mar 22, 2025
Built a fresh, modern decor brand for millennials—crafting a visual identity that blends trend-forward aesthetics with approachability.
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Timeline
Sep 21, 2021 - Feb 21, 2022
