Brand Strategy & Design for Home Decor Brand

Brand Strategy and Design for a home decor brand. My Role: Creative Director & Graphic Designer

Creating a brand isn’t just about a logo—it’s about building a visual identity that speaks to the right audience. For this project, I developed a fresh, modern brand for a millennial-focused decor company, ensuring every element resonated with their aesthetic and lifestyle.

From color palettes to typography and packaging, each detail was designed to reflect a balance of trend-forward style and approachability. The result? A brand that feels aspirational yet relatable—one that stands out in the competitive home decor space.