Building a Brand Around a
Sandaruwani D
Building a Brand Around a Character: Meet Lumi
What if a pediatric dental clinic had a friendly little character that children could recognize, trust, and look forward to seeing?
Meet Lumi — a cheerful tooth mascot created to bring warmth, personality, and consistency to a pediatric dental brand.
I explored how Lumi could become more than just a mascot by extending the character across multiple brand touchpoints:
• Digital clinic screens
• Plush mascot merchandise
• Branded takeaway cups
• Smile-care kits
• Promotional materials
• Child-friendly messaging
The goal was to create a visual world that feels gentle, playful, memorable, and reassuring for children — while still feeling professional to parents.
A strong mascot can become a recognizable brand asset, helping a business communicate its personality across both digital and physical experiences.
Character → Identity → Experience.
That’s where I love taking brand design.
Ps.: I have a phobia for dentists my self.. a plushie toy would be great.... 😊
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Posted Sep 17, 2026
Building a Brand Around a Character: Meet Lumi What if a pediatric dental clinic had a friendly little character that children could recognize, trust, and l...
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