📘 The Powerbook Funnel - Strategy, Product, and Launch System for Be and Become Consulting
Digital Mockup of the Live Page
Transforming Personal Development into Product Development.
In 2024, Be and Become Consulting needed a product that could embody their burnout and trauma-informed coaching methodology while also serving as a functional growth tool.
The solution? A powerful blend of digital product, brand asset and lead gen funnel — designed, written and deployed from the ground up.
My Role
As the end-to-end builder, I led product strategy, copywriting, design and backend integration. No handoffs. No patchwork teams.
Product ideation and structure
Copy and brand voice development
UX writing and layout design
Front-end landing page creation
Backend form logic and email automation
Research & Ideation
The brand needed a tangible, high-impact deliverable that aligned with its mission: to help users heal, grow and transform. Initial research revealed:
Most lead magnets in coaching were generic and lacked practical utility
Visitors needed more than inspirational content — they needed structured, actionable guidance
Brand trust was built through emotional resonance and perceived value of free tools
This guided the product direction: build something users could work through, not just download.
Brand Strategy & Vision
To anchor the product in the brand’s core mission, I created:
A voice and tone framework that mirrors trauma-informed care — gentle, empowering, non-judgmental
Design principles that reflected authenticity and growth without relying on tired wellness clichés
Clear storytelling arcs that connect the user’s emotional journey to the value of the Powerbook
Design Execution & Validation
Delivered all creative and functional assets in-house:
Empathetic, conversion-focused ghostwriting — intuitive and persuasive without the hard sell
High-converting form UX with clear CTA flow and visual hierarchy
Seamless opt-in experience — mobile-ready, conversion-tested, and fully integrated
Multi-channel ad, creative and lead-gen content for digital campaigns
Full email funnel — welcome, nurture, and conversion sequences crafted to drive action and position the brand as a thought leader ahead of its mobile app community launch.