End-to-End Digital Product Funnel & Launch for Personal Brand

In 2024, Be and Become Consulting needed a product that could embody their burnout and trauma-informed coaching methodology while also serving as a functional growth tool.

The solution? A powerful blend of digital product, brand asset and lead gen funnel — designed, written and deployed from the ground up.

As the end-to-end builder, I led product strategy, copywriting, design and backend integration. No handoffs. No patchwork teams.

Product ideation and structure

Copy and brand voice development

UX writing and layout design

Front-end landing page creation

Backend form logic and email automation

The brand needed a tangible, high-impact deliverable that aligned with its mission: to help users heal, grow and transform. Initial research revealed:

Most lead magnets in coaching were generic and lacked practical utility

Visitors needed more than inspirational content — they needed structured, actionable guidance

Brand trust was built through emotional resonance and perceived value of free tools

This guided the product direction: build something users could work through, not just download.

To anchor the product in the brand’s core mission, I created:

A voice and tone framework that mirrors trauma-informed care — gentle, empowering, non-judgmental

Design principles that reflected authenticity and growth without relying on tired wellness clichés

Clear storytelling arcs that connect the user’s emotional journey to the value of the Powerbook

Delivered all creative and functional assets in-house:

Responsive, conversion rate optimized landing page design

Empathetic, conversion-focused ghostwriting — intuitive and persuasive without the hard sell

High-converting form UX with clear CTA flow and visual hierarchy

Seamless opt-in experience — mobile-ready, conversion-tested, and fully integrated

Multi-channel ad, creative and lead-gen content for digital campaigns

Full email funnel — welcome, nurture, and conversion sequences crafted to drive action and position the brand as a thought leader ahead of its mobile app community launch.