Overview
Careflow is a centralized referral management platform that brings referrals, documentation and reporting into one system for post acute care operators.
I worked on their HubSpot CMS website, building templates and modules that explain the product clearly and drive demo requests.
The Challenge
Explain a complex healthcare workflow product in seconds
Show the real product, not abstract claims
Speak to two audiences: admissions teams and operators
Turn visitors into demo requests
Approach
Product led hero
A bold serif headline sits above a live style dashboard UI, so visitors see the platform before they read about it.
Audience tabs
An Admissions and Operators toggle swaps the story for each role without sending people to separate pages.
Old way vs new way
Content contrasts scattered tabs, spreadsheets and email threads with one centralized pipeline.
Demo first CTAs
Schedule a demo buttons stay in the sticky header and repeat through the page, connected to HubSpot forms.
Technical Implementation
Custom HubSpot CMS theme templates and modules in HubL
Editable modules so the marketing team can update content
Interactive tabs and animations with JavaScript
HubSpot forms for demo requests
Responsive layouts and on page SEO
Outcome
Careflow has a polished HubSpot site that shows the product upfront, speaks to each audience and keeps the team in control of content.
π Live website: https://gocareflow.com/
0 likes Β· 1 view Β· Nov 15, 2026
HubSpot CMS website for Careflow, a referral management platform for post acute care admissions teams.
