Restored the FX Networks website to the forefront after the site lapsed and became overshadowed by competitors. Shaped the design strategy and devised a modular Figma design system with flexible templates and components to allow the catalog of diverse show content to scale over time. Governed accessibility (WCAG 2.1) standards and SEO compliance, and composed detailed annotations of the system elements and UI patterns.
Challenge
In our fragmented media world, viewers care less and less about where they get their content.
Opportunity
Make FX stand on its own and create loyalty for the brand. FX’s shows are all unique, but they share a common DNA of creativity and boldness.
Idea
We turned FX.com into a palette for creators and their ideas to shine. Inspired by editorial design, our interactive experience helps each show jump off the page, but always feels unmistakably FX.
