As the driving force behind the Marketing Automation project at Findtranquil

I led the implementation of advanced tracking solutions that revolutionized the company’s marketing performance. Within a tight timeframe, I established robust tracking mechanisms to gain valuable insights into campaign performance, customer engagement, and ROI optimization.

By harnessing my expertise in marketing automation, analytics, and ad network optimization, I designed a custom solution that aligned with Findtranquil’s strategic objectives. I was responsible for strategic planning, technical implementation, and the ongoing optimization of the tracking infrastructure, ensuring seamless integration with existing systems.

Advanced Tracking with Voluum: I led the integration of Voluum, enabling detailed analysis of campaign performance across multiple channels, which provided actionable data to optimize marketing efforts.

Platform Integration: Spearheaded the integration and optimization of tracking for major ad networks including MGID, RevContent, and Outbrain, significantly enhancing audience targeting and ad spend efficiency.

Improved ROI & CAC: My optimizations led to a 20% increase in ROI and a 30% reduction in customer acquisition costs (CAC), driving both cost-efficiency and profitability.

Data-Driven Decision-Making: Created real-time dashboards and analytics tools, empowering Findtranquil’s marketing team to make informed, data-driven decisions that boosted campaign results.

Campaign Optimization: My work led to a 20% increase in ROI and reduced CPC through enhanced tracking strategies, helping Findtranquil refine its marketing approach and improve campaign performance.

Despite complex requirements and tight deadlines, I successfully delivered advanced marketing automation solutions that positioned Findtranquil for greater success in competitive markets. These optimizations not only improved immediate campaign performance but also set the foundation for sustainable growth, giving Findtranquil a competitive edge in the digital marketing landscape.