SAAS Promo Video Advertisement

Advertisement Strategy

• The ad solution has to be SIMPLE
• Could quickly grab the ATTENTION of the viewers
• Totally MEMORABLE with one viewing
• Represents the BRAND effectively
• It is EASY TO UNDERSTAND
• Last but not least, it can SELL

Project Details

Created for Blubrry, this promo video highlights the services that users could access to when producing podcasts.

Brand Overview

Blubrry is a podcast hosting company that offers a trusted platform to distribute your podcast, feature your show on your own Wordpress website and analyze the podcast's growth with powerful statistics.

Problem

To increase brand awareness and attract new audience segments, there was a need for a video marketing campaign that introduces the services that captivate new users who are looking to start their podcasts or migrate to Blubrry.

The video will be used for social media as well as an advertisement creative for Instagram & Facebook.

Solution

Based on the brand guidelines and some user research, I created a mood board that describes the aesthetics, tone, color, visuals of the video and what feelings I want to bring to the audience. Once the video proposal was approved, I started to draft an outline as well as a shooting board for the video, then collected necessary media for production.





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