Content Writing by Shubham Negi

Content Writing

Shubham Negi

Content Writer

SEO Writer

Google Ads

Google Docs

Sketch

INTRODUCTION

General Overview

The entire world is dealing with the constant COVID-19 emergency that threatens life and put, the world

economies in distress. A countrywide lockdown was imposed in nations over the world to contain the spread

of the infection. People are inside their homes ensuring their safety following guidelines imposed by

governments which led to serious effects in the operation of the many businesses and prompted genuine

impact in the activity of living individuals.

A few of such examples are of offline learning in coaching institutes and Schools. The company understand

that, and hence we make it easier for people to grow and develop themselves in leap and bound by giving

them chance to improve their aptitude learning in a rewarding manner and for institutions by giving them

an online integrated assessment platform. Aptence is further developing the information platform for the

students along with the counselling services. Aptence delivers its services mainly in K-12 Learning and test

preparation these apps and platforms have seen the widest adoption in India. The impact of the COVID-19

pandemic on offline learning activities in India was negative during 2020 which favoured the online

learning industry of the country.

Online skill development and learning activities are a widely scattered and fragmented sector that can be

organized through our platform, where people get a chance to learn new skills from experts. In the modern

era, everybody is thinking about growth and personal development and seeks the right guidance. India got

an enormous population that open wide business opportunities in the online learning domain.

The online learning industry has shown tremendous growth in past and, the market size is estimated to reach

the $6 billion mark by 2023 and $10 billion by 2025. The factors being accessibility to the internet,

technology advancement & numerous modes of activities. We believe that learning new skills in the right

manner and master them are important for the development of any country. With the high utilization of the

web and the appearance of innovation, information has been one of numerous essential elements driving

shoppers to take a more prominent interest in learning activities. With high use of internet and ease of

information consumers like to stay on toes to understand the market dynamics and actively seeking

information about the new products in the industry.

As per Statista, India, with 560 million users, India had the second-highest number of Internet users in the

world as of December 2019. Between 2020 and 2021, there is a significant rise in the number of internet

users which has increased by 47 million, leading to 624 million internet users by the end of 2020. There is

a strong correlation between online learning and internet penetration. Thus, increasing internet penetration

is a key growth factor for the platform.

In an energizing business sector like India, maximum online services companies are tailoring themselves

to cater to the needs of the customers providing them with new methods of learning, people are inclined to

the positive changes and in accepting it. There is a business working towards this problem but very few

have proposed what we plan to bring that is our one-stop solution for all the skill development and learning

activities require.

2.2 Problem Statement

The objective of the project is to understand the online learning industry and find the grey areas where

businesses can leverage the opportunity to develop a new product to meet customer requirements.

To analyze the competitive landscape including the price analysis and brand communication of various

competitors and finding new opportunities for the business to position themselves among EdTech industry

by developing a business plan, product road map & industry analysis.

2.3 Project Objective

The objective of the project is to understand the online learning industry and find the grey areas where

businesses can leverage the opportunity to develop a new product to meet customer requirements.

 To analyze the impact of Covid-19 on the EdTech industry and perform the market research to

create a Pitch Deck for the digital platform Solution

 Developing a deep understanding of the business objectives and industry according to the clients

need to design the investors deck and business plan

 New product development and designing of Wireframe by analyzing the competitive landscape

including the price analysis, consumer insights and brand communication of various competitors

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CHAPTER 3: DESCRIPTION OF THE ORGANISATION

3.1 Company Background

Learnix EduTech was created in 2014 by the IIT alumni as a rapidly expanding educational and technology

business. Learnix deals with the ed-tech industry and focuses on delivering a quality solution for the

students. Their technological education solutions are designed to be intuitive, user friendly and fast. They

target a broad range of audiences with both experienced and beginner users of technology from all age

groups.

Learnix also helps organizations to makeover their business to fast track their way to success by building

them a digital learning platform and mobile application that is highly interactive, responsive, and user-

friendly. They leverage strong technology and industry experience of a decade to deliver quality products

and services in the EdTech space. Learnix uses industry best practices and technology solutions to build a

cost-effective platform which solves all your problem to be dependent on third party services.

Founders and Leadership Team:

 Mr. Imran Rashid – Founder & CEO Learnix EduTech

 Mr. Prabhat Kumar– CTO

 Mr. Mohit Kumar – Sr. Software Developer

Mission statement: Empowering students to become future-ready through gamified and rewarding

learning solutions

The Aptence offers four unique solutions to the students to keep up with the face of a fast-growing

environment. No ads, no distractions, just focus on aptitude building.

3.2 Products offered by Learnix Edutech

 Aptence Training: It is an innovative gamified and rewarding app focused on developing Aptitude

among students to make them college and career ready. It enhances key critical thinking skill sets

like reasoning, problem-solving, evaluating, analyzing and decision-making. It is designed to help

students to master the ability of analysis and understanding through a method of reasoning in the

form of words, numbers, and figures. A unique, effective, self-learning program, which nurtures

the core skills of millions of school students.

 Aptitude based daily challenges

 Practice Questions to master Reasoning, Math and Verbal Skills

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 National Level Aptitude Test – NAPTEST

 Buy Exclusive Rewards through redeemable AptCoin

 Aptence Assess: It is an integrated online assessment platform for educational institutions. Asses

deliver the reliable and customized end to end assessment tests, online evaluations, and

administration of examinations for the educational institutions and coaching institutions. Asses also

help organizations to conduct competency-based assessments, mock tests, revisions tests which can

be accessed by users anywhere and anytime. The assessments are done in Subject Progressive Tests

in the domain of Maths, Science & English along with Aptitude and Career Assessments as well

 Aptence Courses: It is a collaborative learning platform offering a variety of 21st-century courses

on Artificial Intelligence, Machine Learning, Entrepreneurship, Critical Thinking, Robotics and

Public Speaking. Learn with virtual mentors, collaborate with students from around the country,

and follow personalized learning paths.

Learn is a cloud-based platform that makes sure faster and safer delivery of content irrespective of

location or time zone of users. It is a one-stop solution for all your needs from delivering live classes

to secured uploaded videos with time-based signed URLs.

 Aptence Aspire: Aspire is another service arm of Aptence which is information, counselling, and

a career planner platform. Aspire provides full information regarding streams, colleges, and career

opportunities that students are interested in. With Aspire information we make information

gathering easy for the students so that they can make a good decision when it comes to career

choices. Further, we help students to build their routine plans and path to success.

3.3 Services offered by Learnix Edutech

Customized learning digital platforms: Learnix brings its expertise in technology, content, and platforms

to analyze, design, build, test, and deliver the customized EdTech platforms. Learnix leverage a unique

blend of experience in the EdTech industry to produce quality platforms with the use of the most advanced

and up to date programming languages.

 Integrated Assessment Platform

 Deliver unique functionality

 Top-grade secure infrastructure

 Customized Admin Panel

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Learning Management System (LMS): It is a product framework that conveys web-based learning

modules through a platform on the internet or through an organized programming arrangement introduced

on PCs. Learnix provides the latest LMS technology with gamification features to improve learner

engagement. LMS furnishes an internet learning stage for institutions with tests, eLearning, and recordings,

which combines with face-to-face learning to guarantee an exhaustive learning experience.

 Integrated Virtual Classroom

 Monitoring & Evaluation (M&E) system

 Personalized and Adaptive Learning

 Online Admission and Fee Collection

Figure 3.1: Working Methodology

Customer Relationship Management (CRM): It helps to manage your day-to-day operations effectively

in this digital world. With Learnix CRM we ensure you with high sales efficiency, lead distribution for your

EdTech startups and Institutions with live sales tracking activities and closures. Learnix provides you with

a cost-effective CRM system that helps you record client information, track leads and prospects and store

information against individuals. CRM simplifies your administration process and allows you to increase

your overall efficiency.

 Live tracking and Sales Execution

 Save more time with Marketing Automation

 Centralized, intelligent lead management for all your data

 Get real-time reports and insight

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Enterprise Resource Planning (ERP): Learnix provide software that is interactive and user friendly. With

the Learnix ERP solution, we can help you with Admission Management, Attendance Management systems

with real-time message solutions to online Fee payment methods. Learnix ERP solution is not less than a

personal assistant to all your needs. It helps in smoothening the overall process by not only recording the

data effectively but also keep you update with the tasks aligned up for the day to avoid any kind of

confusion. Learnix ERP solution comes with a complete package to solve any kind of problem a customer

is facing.

 Attendance Management System

 Examination Management

 Admission Management

 Fee Management System

Some of the major clients of the company:

Witty Champs

 Developed online playschool for Witty Champs

 Put up a unique class pass system and drag draw feature for the planned activities and live sessions

 Created portals for booking and cancellation

GOF Academy

 Developed a detailed and comprehensive analytical system with categorized question banks

 Built E-learning platform to conduct the live classes & webinars through secure secured video

streaming

 Designed tailormade courses for the website and scheduled test series according to the client needs

CHAPTER 4: PROJECT

4.1 Project Objective

The objective of the project is to understand the online learning industry and find the grey areas where

businesses can leverage the opportunity to develop a new product to meet customer requirements.

 To analyze the impact of Covid-19 on the EdTech industry and perform the market research to

create a Pitch Deck for the digital platform Solution

 Developing a deep understanding of the business objectives and industry according to the clients

need to design the investors deck and business plan

 New product development and designing of Wireframe by analyzing the competitive landscape

including the price analysis, consumer insights and brand communication of various competitors

PAGE 12

4.2 Scope of the Project

Learnix Edutech is a company focused on developing nextgen assessment & learning solutions. The

internship project focuses on intensive market research and product development in the EdTech industry.

The in-depth research of the project will help the company to understand the competitive landscape and

consumer insights in an effective manner. The project also includes designing of wireframe, product

marketing, along with business plans and strategies which will help the company to position their product

in the right place.

4.3 Project Status

Starting Date – 21st April 2021

First Draft Submission – 20th May 2021

Project Completion – 20th June 2021

CHAPTER 5: REPORT ANALYSIS

5.1 Industry Analysis

India is amongst the fastest growing digital economies in the world. As the pace of digitalization increases,

digitalization is seeping into various industries, helping in increasing reach and efficiency. One such

industry is online learning and coaching. Fueled by the combination of increasing disposable income, rising

awareness, as well an increase in data consumption by staying at home, India’s Online learning and

Coaching sector is expected to grow rapidly. Digital learning and Coaching services are a pivotal step

forward towards providing India with quality content and guidance.

Figure 5.1: Leader's Vs Laggard's

PAGE 13

Industry type: The industry is highly reliable on the usage of the internet with continuous rise in the

user base of internet and awareness about the e-learning it is anticipated that the industry still can show

promising growth in the coming years. The Indian EdTech market was worth INR 39 billion in 2018

and it is predicted to reach INR 360.3 billion by 2024, with growing at a CAGR of 39% from 2019 to

2024. The general growth of the industry has been influenced by the ease of learning, flexibility, and

diverse choice of learning resources like use of mobile phones, tablet and laptops. There is a huge

paradigm shift in the mindset of people going through the Covid-19 pandemic to stay at home and avoid

large gatherings and crowds which has dynamically changed their spending pattern in the last 1 year.

Large sets of users are also preferring online learning activities as an occasional change to their routines.

The major role in the development of the learning industry is because of India’s Internet economy which is

growing by leap and bound every year

 Total Number of Internet Subscribers 743.19 Mn (As of March 2020)

 There is a surge of 4.5% in total internet subscribers compared to the previous quarter of Sept 2019

 Total Smartphone Users 696 Mn with an average mobile internet speed of 12.08 Mbps as of July

2020 T

 here is also an increase of 9.8% in the average mobile internet speed compared to the previous

quarter

The Emerging trend in customer experience: The pandemic has modified the method we tend to

perceive and move with the globe and going back to the pre-COVID style appears nearly not possible.

Edtech startups, across the world, square measure witnessing a growing demand, not solely from

students whose categories are shifted online however conjointly from people who currently have

enough time for reskilling and upskilling, given the unexampled circumstances.

There is a 2x surge within the support price tag volume for queries in online learning and remote work

per the Zendesk report

Figure 5.2: Support Ticket Volume Monthly

PAGE 14

By 2020, the online education industry was able to rise $1.43 Bn funding, compared to $1.8 Bn raised

by the EdTech startups in 303 deals between 2014 and 2019. The 101 ed-tech startups that were funded

last year, about 51 startups received seed-stage funding, according to Inc42 Plus analysis

With the increase in the market size, the investment trends in the EdTech industry have seen an upsurge

between 2014 and 2020. Indian EdTech startups secured a total funding of $2.2 Bn across 346 deals.

Convenience and cost efficiency are the two primary drivers for online learning.

Top companies along with their funding

Figure 5.3: Funding data of competitors

Some of the top Edtech investors in India are Blume Venture, Sequoia, Omidyar Network India, Nexus

Venture Partners and Saif Partners. These five-venture capital have participated in more than 50+ deals

across the whole Ed-Tech industry.

Figure 5.4 Online Learning Industry Funding

PAGE 15

5.2 Product overview

We propose a blended learning experience through our user friendly and interactive interface. We are a

one-stop solution app for all your physical and sports activities which, set us apart from our competitors.

We provide personalized learning sessions for our customers and provides specially designed training

module courses at affordable prices.

The business is further looking forward to its expansion to mitigate the problem of lack of sports

infrastructure in the country by collaborating with sports academies and training grounds. The sports

enthusiasts now will be able to connect to the expert and certified coaches along with that they get to book

the playgrounds nearby according to their convenience.

Figure 5.5: Application Wireframe

PAGE 16

Product Feature: The major features which set us apart from any regular learning apps are:

 Accessibility to expert coaching: Many people are unable to receive expert training due to

geographical and financial constraints. There are disparities in access to expert learning content

across the country. The feature focus on providing every child with a chance to master the skills in

which they want to build career in.

 Recorded masterclass Videos: Traditional coaching methods are often seen to be rushed and

follow the fastest learner's speed, especially in group training. As a result, many young children

advance to the next level too soon to stay up with the team. As a result, the basics of the skills are

lost and students fail to grasp the concept which eventually jeopardize their chances of success.

With us, you can learn at your own pace because we understand you more than anyone else.

 Find a Coach: Find a local expert to train with -- whether it's exercise, video, or software

mastery—and accelerate your progress. Receive guidance from an online community of more than

6,000 experts. Highly personalized one-on-one interaction for better proficiency set up your

lessons, schedule and budget. Skillify let you choose an online or offline trainer that is perfect for

you, for your current skill set and learning style.

Key Growth Enablers: Some of the major factors which will help the company to further road map

the product and services are

 Increase awareness of online learning: The new generations of Millennials and Gen Z are

increasingly becoming aware of online learning activities and the importance of upscaling their

skill level. As they realize the importance, the focus is shifting to new interests, activities, and

overall growth.

Figure 5.6: Unique Selling Proposition

PAGE 17

Figure 5.7: Key Growth Enablers

Figure 5.8: Top Competitors

 COVID-19 as a catalyst: March 2020 witnessed a country-wide lockdown. Due to the suspension

of schools, coaching academies, the country had to shift to online life. This drastically increased

the number of people using learning apps in their homes. Various learnings apps also provided

discounts and free trials during these periods to incentivize consumers to buy their services.

 Technology: Advancing technology leads to expanding the potential of sports learning apps. AI

can provide highly personalized services at low costs and IoT can integrate online learning and

coaching services with AI applications.

 Affordability: The low cost of online education is an effective alternative for the students who

seek quality education and content over the internet. The is a huge difference between Urban and

Rural education which can be curbed through online learning.

 Internet Penetration: The technology eliminates the time and location-based restrictions, leading

to enhanced accessibility which makes it easier for people to access the content and learn at their

own pace with experts.

5.3 Competition Analysis

Though Online learning and training e-learning could be a relatively new notion in India, certain

firms do provide these services. The market has a lot of potentials to grow further in the market.

Players servicing this market category supply similar and replacement services, leading to fierce

competition. The market is becoming increasingly fragmented as many competitors increase their

foothold in India.

PAGE 18

Frontrow

FrontRow, a celebrity-powered learning and community platform centred on inventive arts and sports

majorly centred on inventive arts and sports. Frontrow excels in the treatment of celebrities and

leverages their association over the purchasers to achieve additional attractions. the corporate claims to

own celebrities like Raju Srivastava, Mortal & 8-bit thugs, Bhuvneshwar Kumar Neha Kakkar as its

initial set of instructors

The monthly charges for the courses over the Frontrow platform ranges from Rs.500 – Rs. 2000 per

month. The members need to pay a one-time fee to access all the classes freely.

Figure 5.9: Traffic Source for the Front Row Applications

Frontrow promoting strategy is concentrated on social media, searches and the direct client to draw in

traffic over the platform.

PAGE 19

Frontrow Interactions: Power words used by Frontrow are Master your passion, one course at a

time, celebrities’ words, Sales oriented ads with celebrities and call-to-action words like getting now

for with discount coupons, Practice cards, All-access pass and Get it on, Install Now.

FrontRow Highlights

PAGE 20

UnluClass

Unlu began as a two-way communication platform wherever shoppers might book custom-built video

greetings from celebrities. On bound occasions, the video electronic communication tool might assist

mediate distinctive fan interactions within the sort of celebrity recorded needs. To expand their market

diversification, Unlu later introduced celebrity-powered learning and diversion.

Today the unlu has virtually five hundred celebrities partnered with them which have tv creative

persons, sportsperson, and reality TV stars.

Unlu Interactions: Unlu uses power words like Personalized video, Celebrity Video, Special event,

Discount subscription ads, Blogs, Highlighting the experts in the class ads with call-to-action words

like Buy now, Subscribe, Explore the courses and All-access pass.

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Unlu Highlights

Masterclass: Online Classes

Started in 2015, MasterClass is that the learning platform for everyone. Subscribers over the platform

receive unrestricted annual membership access to over one hundred academics and programs during a

style of areas, together with art and diversion, business, style & vogue, sports & play, writing and

additional. Masterclass still leverages celebrities to achieve the attractions of the purchasers over the

platform. as an example, attend the look studio of Kelly Wearstler, the garden of Daffo Finley, and

therefore the writing retreat of Neil Gaiman. Inspire yourself with RuPaul, build your pitch-perfect with

Shonda Rhimes and realize your internal dealer with Chris Voss.

PAGE 22

Every session has around twenty video lessons, with a median time of ten minutes. In bite-size

parts or one bang, you will learn for your functions.

Masterclass Interactions: Masterclass uses power words like Today is the day, New classes every

month, Special event, Celebrity endorsed ads with call-to-action words like Download Now, Get us

on and Get Started.

Figure 5.10: Traffic Source for the MasterClass

The masterclass also excels in using technology as well with AI-based recommendation of classes

from the record of the consumer. It is available on Apple and Google Play Store, Amazon App store

and Roku Channel.

Masterclass Highlights

PAGE 23

SkillShare

Skillshare is an internet learning community with thousands of exalting categories for inventive and

curious individuals, on topics together with illustration, design, photography, video, freelancing, and

more. The company's community offers categories on any form of talent, from baking cupcakes to

raising startup capital to variable fields in style, business, and technology, sanctioning members to

harness their inventive power associated learn skills in an increased means.

The Company was started within the year 2015 in ny and presently, it holds a firm grip over over five

countries including India.

The Skillshare runs on the freemium model for the primary seven days with monthly charges of Rs.

599/month. Skillshare additionally provides the bundle annual package at Rs.1788 that lowers the

monthly charged price to a worth of Rs. 149/ month

Figure 5.11: Traffic Source for the SkillShare

PAGE 24

SkillShare Interactions: Skillshare uses power words like The Beginner’s Guide, 30,000+ classes to

choose, building community with call-to-action words like Buy Now, Get free month pass,

recommended for you and Get Started.

SkillShare Highlights

Expert Offering similar to the offering

Figure 5.12: Increasing no. of traffic on expert learning websites

PAGE 25

SWOT Analysis

STRENGTHS

 Hybrid Learning

 Learn at your own

pace

 Variety of Courses

 Technology &

Affordability

WEAKNESSES

 Lack of conducive

Environment

 Third-Party approach

by instructors to

consumers

 Lack of two-way

communication

OPPORTUNITIES

 Digital transformation

 Increasing awareness

of online learning

 Internet penetration in

Urban and Rural Areas

THREATS

 Business can be

Imitated

 Growing online

competitors

 Data Security

5.4 Positioning & Marketing Plan for the Product

Key Partners: The key partners for the company will be the experts of the various fields listed over the

platform. The Affiliates over the platform and technology team to build application interfaces according to

the customer needs.

Key Activities: The major activity for the business will be platform or mobile application management to

give a quality experience to the consumers. The Experts community and consumer community.

The content catalogue for the mobile app needs to be updated according to the needs and courses. Apart

from all these activities, there will be customer support service for the consumers as well.

Marketing activities: At the initial phases, the marketing channels for the company will be limited to social

media advertisement, Direct mails, and messages along with referrals due to budget constraints.

 Reaching out to people through direct mails

 Workshops and seminars in target cities

 Campaigns and Advertisement

 Word of mouth through our customers

 Reaching out to the masses through social media platforms like (Facebook, YouTube & Instagram)

SWOT

PAGE 26

The focus will be on the KPI’s for the performance of mobile applications which will include the matrices

like Daily Visits over the platform, the Bounce rate of the platform, Monthly goals and target for the

company along with user experience and their reviews.

Channels: The business will be available on the mobile application as of now which will be listed over

Google and Apple Play stores. Further, as the business grows channels will be added to access the platform

through an online website, blogs etc.

 Company Website

 Google Play Store

 Apple Play store

 Content Marketing

Buyers Journey Mapping:

Awareness: Growing awareness of the Skillify app through various social media platforms, and

campaigns that deliver expert and hybrid learning.

Interest: Engagement with consumers through social media, emails and cold calling.

Consideration: Products deals and information, product demo to the consumers through the campaign.

Intent: Further to nurture the consumer leads free trials will be given to get them friendly with the user

platform.

Figure 5.13: Target Market

PAGE 27

Evaluation: Sales representatives highlighting the USP’s of the product to the consumer.

Purchase: Sales of the courses over the Skillify platform along with monthly reports.

Positioning

Position based on expert learning: We will be leveraging the experience of experts taking masterclass

to gain more attractions to the masterclasses and our platform. This will make sure to keep our prime goal

in focus to deliver quality content at affordable pricing.

Position based on convenience: People are becoming aware of learning plans and taking informed

decisions when it comes to investing money for themselves. On the basics of customer convenience, we

introduce pay per use method which allows customers to pick freely without worrying about any kind of

long-term investment. According to the National Sample Survey (NSS) on Household Social

Consumption, there is a 26% surge in expenditure on learning and education between 2014 to 2018.

Position based on technology: Our platform is created to be highly responsive to the customers, with the

most advanced and up to date programming for the end-to-end solution and futuristic design. Our

experienced team focus on the critical areas of application to develop and support according to customer

needs.

Position based on reward system: The customers will be able to gain points for every class they attend

to reduce the churn rate of people from the application on attending four classes one free pass will be

generated from the gained points which can be used to try new activities over the platform.

Position based on Security: To build trust among the customer's limited information will be required for

the sign-up and the data given by them will be kept secure to reduce the chances of the data leak.

Figure 5.14 Buyers Journey

PAGE 28

Delhi Mumbai Bengaluru Chandigarh

Figure 5.15 Target Cities

Target Cities for offline Coaching: Due to the availability of sports coaches & sports infrastructure in

metropolitan areas it will be easy for the company to establish themselves in mentioned cities with

minimum requirements.

 Approximately 50 sports facilities fulfilling national standards

 Sports Venues and academies

 Presence of sports businesses and organizations in the city

 More than 50-100 coaches living in the city

 Availability of National level players and coaches in the city

5.5 Revenue & Pricing

Pricing: Earlier, Indian people who would like to learn a new skill or develop a skill typically go to

coaching or learning academies in search of the right mentor in the field. Earlier the customers were forced

to make upfront payments and buy long-term memberships despite the time they spent using the facilities.

This results in a huge long-term commitment but lately, with changing market trends there is the rise of

new customer segments who would like to spend on the way of their utilization. They seek flexibility to

occasionally/regularly based on their time and according to their will where they can get the self-paced

learning environment

 Our platform runs on a unique pricing model which communicates rates clearly to the customers

based on services they are using or booking. We believe in keeping everything transparent to our

customers to build trust and credibility.

 We provide flexible prices for different ranges of activities you do over our platform unless like

traditional ways of long-term commitment we give you flexibility and a more holistic

environment to grow and learn.

PAGE 29

Figure 5.16 Price Analysis of Competitors

 Analyzing competitors Prices and Offers: To reach the attainable costs known by market demand

and company prices, the firm analyzed competitors prices, offers and subscription models along

with customer reactions under consideration.

Revenue Stream: The revenue of the company stands on the three pillars to gain attractions company

will focus on giving free trials of the mobile application and some courses followed by course

subscription and Offline Coaching.

 Freemium: (Motive to gain attractions)

Content and trial courses available over the platform without any charges

 Course Subscription: (Primary Source of Revenue with 70% profit margin)

Handpicked expert online courses selling over the mobile application

 Offline Coaching: (Secondary Source of revenue)

Generating revenue through offline coaching by providing consumers with a chance to imply

things they have learned right away along with the proper guidance of a mentor living around his

location.

Revenue

Freemium

Courses

Subscription

Offline

Coaching

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Posted Jan 13, 2024

During the challenging times of the COVID-19 pandemic, I played a crucial role in developing engaging and informative about the Ed-Tech Company to the masses.

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