I designed and developed a modern, story-driven website for a Gros Morne adventure company looking to elevate its digital presence and increase tour bookings. The goal was to craft an experience that captures the emotional side of exploration with intimate adventures, local expertise, and the beauty of Newfoundland’s landscapes while guiding users toward clear actions.

Working end-to-end in Framer, I created a visual identity system, restructured the site’s information architecture, and designed an immersive hero experience supported by strong typography, warm imagery, and subtle interactions. The final result is a conversion-focused, mobile-optimized website that blends narrative, clarity, and trust-building elements to help travelers feel confident choosing their next adventure.