Introduction

Gros Morne Co is an adventure tourism brand focused on intimate, locally guided experiences. The project aimed to transform its website into a compelling, conversion-focused platform that reflects the emotional value of exploration.

The existing website lacked emotional impact and clear conversion paths. Despite offering high-quality experiences, the brand’s digital presence felt generic, with weak messaging, inconsistent visuals, and no strong guidance toward booking.

I redesigned the experience end-to-end in Framer, focusing on storytelling and clarity. This included an immersive hero section, improved information architecture, and a cohesive visual system using editorial layouts, strong typography, and warm imagery. Clear calls-to-action and supporting content were introduced to guide users seamlessly toward booking.

The redesign aligned the website with the brand’s premium positioning, improving clarity, engagement, and user flow. The new experience communicates value quickly and creates a stronger, more intuitive path to conversion.

Link to work -