I optimized a local business website for a Fiverr client to improve its search ranking. First, I analyzed the website's performance using SEMrush to identify issues affecting its visibility. After generating a detailed report, I made targeted changes, including adding relevant keywords and enhancing the site's basic design. As a result, the website not only improved its ranking but also gained visibility on local maps, significantly increasing customer traffic. My approach demonstrates how effective SEO strategies can transform online presence and attract more clients.