Kiyo Matcha - Visual Identity project for a matcha cafe
Lily Ilvest
Kiyo Matcha is an authentic, ceremonial-grade matcha brand that honors Japanese tradition. Their matcha is hand-picked, stone-ground, and free from additives.
It was important to them that their visual identity would be timeless and classic, a reflection of their product, but that the identity would still carry an essence of playfulness in it.
Logo explained
Brand illustrations
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Posted Mar 31, 2025
Kiyo Matcha is an authentic matcha brand that honors tradition. They wanted their brand to be timeless and classic, but have playfulness.
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Timeline
Mar 1, 2025 - Mar 22, 2025
