La Vicca Pizzeria — Website with reserve system

Mariano Barrionuevo

La Vicca Restaurant
La Vicca Restaurant

Challenge:

Vicca Pizzeria in Majadahonda, Madrid, wanted to boost visibility, attract new customers, and simplify online reservations to enhance customer experience and streamline operations.

Solution:

I developed a custom website using React.js, TypeScript, GSAP, Tailwind CSS, Node.js, and MongoDB. The site features a straightforward menu display and an easy-to-use reservation system. Working with the marketing team, we optimized SEO and are currently refining the copy. Social media campaigns and a promotions section are being rolled out to improve customer retention.

My Role:

Full-Stack Development Created a clean, responsive interface that aligns with the restaurant's brand, focusing on smooth navigation and a simple user experience.
Marketing Integration: Collaborated with the Vicca team to implement and promote the new promotions section via social media.
Development: Designed a landing page showcasing essential features like the menu and booking system. Built backend solutions to ensure efficient data management and optimal performance.
Process Automation: Streamlined reservation handling and promotional updates, reducing manual tasks and increasing efficiency.

Expected Results:

The aim is to increase customer traffic by 30% within four months, while enhancing visibility and improving the overall customer experience.

Future Considerations:

Live chat for real-time customer support.
Online voucher system for direct purchases.
Loyalty program to reward regular customers with exclusive perks.
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Posted Nov 8, 2024

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