This deck was developed as a conceptual campaign pitch for Lacoste, inspired by the film Challengers. The goal was to reinterpret Lacoste’s rich tennis heritage through a modern, emotional lens — positioning the brand within a narrative about inner conflict, discipline, and identity.

With the theme You vs You, I crafted a visual story that blends sport, fashion, and culture. The deck explores Lacoste’s values — daring, elegance, and tenacity — through stylized moodboards, outfit inspirations, and creative deliverables designed to resonate with a new generation.

The result? A visually striking and campaign-ready concept deck that repositions Lacoste at the intersection of self-expression and sport, rooted in legacy but shaped for today’s audience.