Suinycos is a growing e-commerce brand delivering high-quality lifestyle products. I led the end-to-end design and development of their Shopify store, focusing on a scalable, conversion-optimized experience. This included strategy, site structure, UI/UX design, and responsive development to enhance customer engagement, reflect the brand identity, and support growth

This was a solo project where I handled every aspect of the Shopify store development:

Information Architecture – structured the site for intuitive navigation and seamless shopping journeys.

Wireframing & UX Design – mapped out product pages, collections, and checkout flows.

UI Design – created a modern, brand-aligned visual system in Figma.

Shopify Development – implemented the design into a fully functional Shopify theme.

Conversion Optimization – applied CRO best practices to maximize sales and customer engagement.

Testing & Handoff – ensured responsive performance across devices and a smooth developer handoff for integrations.

User-Centered Design – kept the customer journey central to every design decision.

Data-Driven CRO – applied proven e-commerce best practices (trust badges, optimized CTAs, simplified checkout).

Scalable Foundation – ensured the store could grow with new products and campaigns.

Agile Workflow – iterated quickly in design and development to adapt to evolving requirements.

Create a modern, scalable e-commerce store aligned with the brand’s identity.

Deliver a frictionless shopping experience from browsing to checkout.

Implement conversion-focused layouts to maximize sales.

Strengthen brand perception and build customer trust online.

Simplified navigation and product discovery.

Designed modern UI in Figma with trust-focused elements.

Developed responsive Shopify store with CRO best practices.

Higher conversion rates and reduced cart abandonment.

Increased traffic and customer engagement.

Stronger brand perception and scalability for growth.

Small CRO tweaks drive big results.

Clear navigation builds trust and retention.

Consistent UI elevates brand credibility.