THE PLANT BASE COLLECTIVE PACKAGING
Matt Ðix
LOGO DESIGN BY THE VERY TALENTED AMY THOMSOM
Conceived as a designer relay, the project travelled through three distinct creative phases — concept foundations, structural and mockup development, and illustrative artistry. Each stage built upon the last, refining detail and elevating purpose.
The Plant Base redefines the meaning of collaboration in packaging design.
The outcome is a layered narrative of process and passion — a visual identity that speaks to honesty, nourishment, and craft.
WE HAD A WINNER IN TERMS OF LABEL AND PACKAGING SOLUTION
PACKAGED PRODUCT ON DISPLAY
AT THIS STAGE WE WENT INTO PRODUCTION FOR OUR VERSION 1.0
VERSION 1.2 EMERGED AS A DEAL WITH A PLASTIC FREE RETAILER
SHARING THE LOVE DURING OUR SOFT LAUNCH
THEN IT WAS A FINAL TURN WITH THE VERY TALENTED ILLUSTRATOR/DESIGNER
JADE KLARA
The Plant Base is a project that celebrates the creative relay behind beautiful, functional design.
It began with the foundation — the idea, tone, and essential ingredients shaped by Amy Thomson. I stepped in to translate that groundwork into packaging, including structural layouts, dielines, and digital mockups, which brought the concept closer to reality.
Finally, illustrator Jade Klara infused the project with warmth and personality, completing the cycle with expressive hand-drawn illustrations. This beautifully prepared and styled project was completed behind the camera with love from Frances.
Together, these stages capture what design is truly about: passing the baton, refining the craft, and transforming an idea into something nourishing.
Creative Direction & Packaging Design: Matthew Dix Concept & Brand Foundation: Amy Thomson Illustration & Final Art: Jade Klara & Matthew Dix Photography: With Love From Frances Project Type: Packaging / Art Direction / Brand Design
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Posted Oct 27, 2025
What began as a humble concept — a probiotic, plant-based breakfast brand — evolved across three creative phases. by Matthew Dix, Amy Thomson and Jade Klara.
