Pizza Station - Branding Design & Social Media Content Creation

Pizza Station is the first New York-styled pizza place in Semarang, Indonesia. I was responsible for their branding and social media content & management.

I was responsible for their branding design and managing their Instagram, including product photography, content photography, copywriting, and graphic design.

I was responsible for their logo, sticker, design element, packaging, menu, and crew uniform.

I created social media content pillars to encompass and show Pizza Station's value and tone of voice on their Instagram.

Products / New Menu

Store Ambience & Vibe

Customer Activity / Testimony

Staff Activity / Hospitality

I handled Pizza Station's social media for the first two months. In the meantime, I successfully gained more than 1500 followers and a 10% engagement rate. You can check their Instagram here: https://www.instagram.com/pizzastation.id/