Sell Luxury Apartments in Miami
Shahid Siddiqui
Marketing Strategist
Search Engine Marketing
Digital Marketing Specialist
Google Ads
Google Analytics
Google Tag Manager
Objective:
Set up a Google Ads campaign for a real estate agency aiming to sell luxury apartments in Miami.
Target Audience:
Age: 30-60 years old
Income level: High-income individuals ($200k+ annual)
Location: Miami, FL and surrounding areas, or international buyers interested in Miami real estate
Interests: Luxury living, real estate investments, beach properties, second homes
Campaign Types:
Search Campaign
Display Campaign
Budget:
Set an initial daily budget of $200 for the Search and Display campaigns
Split the budget across campaigns, with more focus on the Search campaign for conversions
Metrics to Track:
Click-through rate (CTR)
Conversion rate (inquiries or form submissions)
Cost per conversion
Return on ad spend (ROAS)
Keyword Research :
luxury homes for sale miami
luxury apartments miami for rent
new condos in miami for sale
+more
Then i am create a budget for campaign. Then i am give the client a forecast of the campaign of a month.
Then i create fifteen unique headline and 4 descriptions. Then we run and optimize the campaign.