Papa John’s Digital Marketing Strategy _ Cardinal Digital Marke…

These days, consumers can order any food for delivery. And with services like Uber entering the fray,

Even well- established brands, like Papa John’s, are struggling to stay top of mind when customers are considering their meal-time options.

“Consideration” is precisely why the national pizza chain partnered with Cardinal – to help their franchise locations outwit and outlast, the

competition, all while driving direct response to cover the cost of advertising – and then some.

In 2017, the marketing work we did with Papa John’s in Atlanta helped to keep Papa John’s in the consideration pool while driving transactions a

revenue at the most efficient ROAS (return on ad spend) possible. The numbers speak for themselves:

HELPING

Atlanta (YoY from 2016 to 2017):

374% increase in revenue

426% increase in orders

With only a 188% increase in cost-per-order throughout the growth period

Papa John’s Atlanta saw their programmatic display ROAS double from $6.40 to $12.71.

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