Papa John’s Digital Marketing Strategy _ Cardinal Digital Marke…
Suleman Waheed
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Posted Jul 22, 2023
The Papa John's Marketing Case Study project aims to analyze and evaluate the marketing strategies employed by Papa John's, a well-known global pizza restaurant
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These days, consumers can order any food for delivery. And with services like Uber entering the fray,
Even well- established brands, like Papa John’s, are struggling to stay top of mind when customers are considering their meal-time options.
“Consideration” is precisely why the national pizza chain partnered with Cardinal – to help their franchise locations outwit and outlast, the
competition, all while driving direct response to cover the cost of advertising – and then some.
In 2017, the marketing work we did with Papa John’s in Atlanta helped to keep Papa John’s in the consideration pool while driving transactions a
revenue at the most efficient ROAS (return on ad spend) possible. The numbers speak for themselves:
HELPING
Atlanta (YoY from 2016 to 2017):
374% increase in revenue
426% increase in orders
With only a 188% increase in cost-per-order throughout the growth period
Papa John’s Atlanta saw their programmatic display ROAS double from $6.40 to $12.71.
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