Long-Form YT Script for a Real Estate Coach

For this project, I wrote a 10-minute YouTube script for a real estate coach who wanted a mix of education and entertainment—what we call an edutainment script. The goal was to make complex real estate concepts fun, engaging, and easy to understand, all while staying true to the coach’s unique tone of voice.

✔ Attention-grabbing hook to pull viewers in immediately ✔ Conversational & witty tone to keep it entertaining ✔ Clear structure that balances storytelling with valuable insights ✔ Subtle yet strong CTA to encourage interaction and action

📌 See the original version here:

This script is a great example of how I create high-retention, personality-driven content that educates while keeping audiences entertained.

“Today, I'm going to tell you about how THIS property behind me ALMOST made me lose $1,000,000.”

 “Yes. One. Million. Dollars.”

 “But before we get into that WILD story, I want to thank you all for your patience and incredible support during my break. It means the world to me!”

 “And hey, if you're new here, I'm [NAME], jump on board – hit that subscribe button, hit that notification bell so you don’t miss any future videos because I'll be posting more on YouTube from now on.”

“So, without further ado, let's dive into the story of how I almost lost a cool million."

"Here I am, back in my favorite spot with the most gorgeous lighting, my living room.”

OPTIONAL JOKE: “Way better than that house I ALMOST lost a million to.” SIGH OF RELIEF

“So how did I almost lose those million dollars to that property? I’m ready to tell you one of my most nerve-racking real estate adventures.”

“This story is about my 'Guaranteed Sales Program' – a bold promise where if I can't sell your home within 100 days, I’ll buy it myself.”

“My guarantee was advertised everywhere, on billboards, my signs, my business cards, on social media, you name it, the guarantee was there!”

“It brought me a ton of business because, for clients, this was a no-brainer. They had a guaranteed sale, no matter what!”

“Because if I couldn’t sell the home within 100 days, I literally had to buy my client’s property.”

“I gave this strategy, initially invented by Craig Proctor, my own ‘[name] Twist.’”

“It’s a solution to homeowners' age-old dilemma: buy first or sell first?"

“Why’s this a dilemma, you ask?”

“If you buy first, you risk owning two homes, juggling two mortgages.”

“Sell first, and you might find yourself without a home at all if you don’t find a new one in time.”

“That kind of uncertainty keeps many homeowners up at night.”

 BODY OF THE SCRIPT (WORK METHOD EXPLANATION)

“So how do I solve this? I’ll break it down for you!”

“Before we list a house, my team and I do our homework.”

“We look closely at what other similar houses have sold for recently – these are your neighbors' homes that are pretty much like yours in size and style.”

“We also look at the homes currently for sale around you. This helps us determine a fair price for your house, which makes sense in today's market."

"But we don't just pick a number out of thin air.”

“We sit down with you, show you all the information we've gathered, and together, we decide on a price we guarantee in writing.”

“This means you have a solid promise from me – if I can't sell your home at this price within 100 days or less, I’ll buy it myself. That's your safety net."

 

"Now, let me tell you about a time this got tricky for me. I had this beautiful million-dollar house to sell.”

“It’s a beautiful property in a great location, as you could see. The 100-day countdown started, and I marketed it everywhere.”

“BUT before I priced the home during my due diligence, I forgot to consider something that reduced the value of the property…”

“At the beginning of the video, you could hear/see that the property is located RIGHT on a very, very busy street.”

“That's a problem because would you buy a million-dollar house and not be able to sleep at night or be disturbed in your peace haven? No!”

 “I was selling a home with the price tag of $1,000,000 that wasn’t worth $1,000,000.”

 “I got a ton of visits, but as the 100-day mark got closer, I still had no offers…”

“Time was ticking on this property, and with each passing day, my anxiety was cranking up a notch.”

“Fast forward to about 10 days before the end of my guarantee period…”

“There I was, walking into a bank to get pre-approved for a $1,000,000 mortgage.”

“And trust me, I was really, really upset. The last thing I wanted was to buy what I started calling this 'piece of you-know-what.’”

"Get this – the sellers, oh, they were practically throwing a party at the thought of me buying their house.”

“It was like they'd hit the jackpot and couldn't wait to see me fork over that million.”

“But I'm a woman of my word. A deal's a deal, right?"

"So I was in my office, on the verge of a mini meltdown.”

“I mean, who wouldn't be?”

“A million-dollar deal hanging by a thread, and me, about to own a house I never wanted."

“And then, out of nowhere, my phone rings. I'm thinking, 'Who could that be?' I answer, and guess what?"

“Another potential buyer wanted to see the property!”

“I just knew this had to be the one I was gonna close.”

“At that point, I had no choice but to make this sale happen!"

"Just 3 days before I had to bite the bullet and buy that house myself, I got an accepted offer from the buyers for the full $1,000,000.”

“Talk about cutting it close!”

“I went from almost buying a house I never wanted to selling it just in time. It was like pulling a rabbit out of a hat."

 BODY OF THE SCRIPT (REFLECTION)

"What did I learn from this experience?”

 "My journey with this house wasn't just about the stress of almost buying a property I didn't want.”

 “Oh no, it was much more than that.”

 “It was a real-life lesson in preparing for anything and everything in this business.”

 “It reminded me of the importance of adaptability, of being ready to pivot at a moment's notice.”

 “And let me tell you, that's not just real estate advice – that's life advice right there."

"And that, my friends, is the story of how I ALMOST lost a million dollars! Can you believe it?"

"Now, I'm really curious to hear what you think.”

"Put yourself in my high heels for a moment – would you dive into a risk like this?”

“How would you navigate such high-stakes real estate drama?"

"Drop your strategies, your would-be moves, or even just a '[name], you're crazy!' in the comments below.”

“I read them all, and your insights always add a splash of color to our discussions here."

“If you want to hear more, there’s a world of stories, tips, and maybe a few more almost-million-dollar mishaps I have lined up just for you."

"I'm here to share it all – the good, the bad, and the absolutely unpredictable."

"Trust me, there's never a dull moment in the world of real estate.

“So, subscribe, turn that notification bell on too if you hadn’t already, ding, ding!

"Thanks for tuning in, and remember, keep your dreams big and your worries small.”

“Let's keep reaching for those stars!”

 “And I’ll see ya next time.”