Coke Studio Record Store

Using the music video for Coke Studio's exclusive "Be Who You Are" track as inspiration, we developed an immersive web experience. This celebration of the song includes 3D virtual environments, spotlighting the artists and elements. Fans are guided by R&B artist Jon Batiste through a virtual record store. They collect albums of featured artists, explore their worlds, and engage in mini-challenges to unlock the full power of the track.