Use more specific terms. Instead of saying "logo," you could say "brand identity," "visual identity," or "corporate identity."
Use the term "logo" sparingly. Only use the term "logo" when it is absolutely necessary. For example, you could say "I will create a logo for your business."
Use other words to describe the logo. You could say "I will create a visual representation of your brand." or "I will create a symbol that will represent your business."
Here is an example of how the description could be revised to reduce the use of the term "logo":