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Webflow CrossFit Gym Website - Web Design & Development, SEO

Anthony Holiday

Completed work

SEO Specialist

Web Designer

Webflow Developer

Figma

Google Analytics

Webflow

Fitness

CrossFit Fitness Gym Launch - Webflow Web Design & Development, SEO

Project Successes

6,000+ Organic Impressions within the first six months

1st Page SERP Ranking for multiple niche fitness keywords

100% Successful Business Launch with strong online engagement

Seamless Lead Generation Process integrated into the website

Dynamic, High-Impact Design reflecting the energy of the Frontier Athletics brand

Client Testimonial

"We had a great experience working with Sitka Design on our website! Even with collaborating remotely, everything went smoothly. When he was in town, he even took the time to visit us in person, which showed his dedication. Anthony was easy to work with and is great at what he does (just check out our website).We highly recommend him!" Misa Luding - Owner & Operations Manager - Frontier Athletics

Google Review from client

Project Overview

Frontier Athletics needed a website for their brand new community fitness facility. To maximize their leads upon launch, they required a website that would:

Establish a strong online presence and generate organic traffic.

Provide an engaging and user-friendly experience to attract new members.

Showcase gym services, schedules, and coaches in an intuitive format.

Reflect the gym’s high-energy community and unique branding.

Optimize for SEO and discoverability to drive local search traffic.

Objectives

Modern, High-Impact Website Design – Create a visually compelling, energetic, and brand-aligned design that speaks to gym-goers.

User-Friendly Navigation & Structure – Ensure easy access to schedules, membership information, and class details.

SEO Optimization for Organic Traffic Growth – Rank on Google’s first page for niche fitness keywords to attract local gym members.

Streamlined Membership Signup Process – Drive conversions with clear CTAs and an intuitive lead generation experience.

Mobile Optimization – Deliver a seamless browsing experience for users on the go.

Key Features

To meet these goals, we designed and developed the website with the following features:

Responsive Webflow Design – A seamless, fully responsive experience across desktop, tablet, and mobile devices.

Bold, Energetic Visuals – A design that reflects the strength and high-energy atmosphere of the gym.

SEO-Optimized Pages – Structured with keyword-rich content, schema markup, and fast load times for optimal search performance.

Gym Schedule & Class Integration – Users can easily find and view class times, descriptions, and trainer bios.

Community-Centric Design – Built around Frontier Athletics' strong fitness community to encourage signups and engagement.

Clear Call-to-Action (CTA) – Strong messaging and strategically placed CTAs to maximize membership conversions.

SEO Strategy

Our SEO approach focused on driving long-term, sustainable organic traffic growth:

Targeted Keyword Research – Identified niche, low-competition, high-intent keywords to rank for local searches.

On-Page SEO Enhancements – Optimized metadata, headings, and content to increase search visibility.

Mobile & Page Speed Optimization – Ensured fast-loading pages for a seamless mobile experience.

Content Strategy – Developed informative, fitness-related content to engage users and improve rankings.

Results

6,000+ Organic Impressions in the First Six Months – Immediate traction and search visibility post-launch. Membership capacity was achieved in the first 2 weeks.

First Page Google Ranking for multiple niche fitness keywords, driving organic traffic.

100% Successful Business Launch – The website played a key role in accelerating membership signups.

Seamless User Experience – The gym schedule, membership info, and CTAs drove increased engagement.

Positive Community Feedback – Members and visitors praised the professional and functional website.

Frontier Athletics now has an online foundation that will continue to support their brand’s growth, community engagement, and membership expansion. Their website is more than just an informational hub—it’s a part of their business success, driving signups and solidifying their position amongst the local boutique fitness market.

We’re thrilled to have been a part of their launch and can’t wait to see how Frontier Athletics continues to grow and establish itself in the local Kootenay area.

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Completed work

Posted Sep 7, 2024

Frontier Athletics needed a website for their brand new CrossFit fitness facility. To maximize their leads upon launch, they required a tailored website.

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