Bold & Surprising — Living the extraordinary

Mabel

Mabel Yeo

The Heart of Bold & Surprising

I exist because the life that lights you up—the work that brings joy, ease, and delight—is often hiding in plain sight. And I’ll help you unearth what it is and breathe life into it.
I myself have felt that quiet, insistent itch at the edges of my everyday life, the one whispering: “There’s more here than what you’re doing.” That whisper? It was coaching. There's the moment when you feel the discomfort of what's calling you, and instead of turning away, you lean in. Not because it's easy, but because something in you knows it's right. And somehow, in the process of it, you find clarity, and certainty. The way forward becomes obvious, and you're no longer weighing options but taking on what is undeniably yours to do.
That moment is where I meet my clients. Not in the comfortable middle ground of "fine" or "I can get by," but in that electric space where your inherent needs meet readiness. The work isn't about building something from scratch; it's about clearing away everything that's been covering up what was always true.
Mini story: I remember a transformative session with a coach I greatly admire. They kept asking: "What else? What else? What else?" And then it landed. A grounded certainty I could feel in my bones. And that recognition and clarity? That magic is exactly what I help clients find and move towards it one purposeful step at a time.

My Mission (Why I Exist)

My mission is simple: I help clients see the golden thread of what sparks them running through their choices, their longings, their moments of aliveness. Recognition is the beginning. Our work is in the actions that follow. I’m steadily relentless about translating what you've discovered into purposeful action forward.

My Vision (Ripple Effect)

I want a world where people live from their heart-called purpose. When someone steps fully into their calling, it's not just their life that transforms. It ripples. It’s extraordinary. Workplaces become more alive. Communities become more connected. The world becomes a place where people show up as who they actually are, doing meaningful work that actually matters.
Mini imagery: I tell my clients to imagine this: you’ve been driving through thick fog, windshield wipers battling the mist, knuckles white on the steering wheel. You know roughly where you’re headed but visibility is nearly zero. I'm in the passenger seat turning down distractions. Adjusting the air to clear the glass, dialing down the radio, holding a steady presence. The moment the fog clears is everything: suddenly you see a truck bearing down, and have a startling realisation that you’ve been traveling in the wrong lane entirely. Yes there’s initial panic, but here's the beautiful part: with clear vision comes effortless correction. One smooth movement back to your intended path, and you’re exactly where you need to be, moving forward with newfound certainty.

Core Belief / Brand Heart

Everyone deserves an extraordinary life that fills them with joy and purpose. The extraordinary isn't somewhere out there waiting to be discovered — it's already woven into your fabric. My work is helping you strip away the layers that have been obscuring it so you can see what's been true all along, then trust it enough to actually live it.

Brand Promise

When you work with me, you can expect:
Truthful, kind, playful, and full-bodied guidance — no empty platitudes.
Fierce compassion: I’ll be kind, but direct and transparent. I’ll call you on your bullshit and things that don’t serve you.
Revelations in your own capabilities that surprises even you.
Transformation that’s visceral: one you’ll feel in your body
Support to act with clarity, focus, ease, and grace.

What Makes Me Different / My Edge

Coaching is a calling and I bring an intensity of commitment that most people aren't used to. The result? Coaching that helps you live your extraordinary life.
My edge:
I have an almost unsettling ability to see through the stories you tell yourself and reflect back who you actually are beneath them
I'm relentlessly committed to your breakthrough — I don't let you settle for half-measures or comfortable insights
I don't do gentle nudging. I do loving confrontation with your potential until you can't pretend you don't see it and want to work on it too
Something happens in my work with people that they find hard to describe. They feel genuinely seen and supported by a presence that brings both illuminating insight and unshakeable integrity to the work that matters most.
You don't just get strategies or insights; something in you actually grows, and you are cultivated into someone stronger, more resilient, more aligned with who you're meant to be.
You'll know within minutes of our first conversation whether this is for you. The people who belong here feel it immediately. It’s like coming home to something they didn't know they were looking for.
Also worth knowing: I'm an Aussie who moved to vibrant NYC who learnt what it means to build a life entirely from scratch; understanding what it takes to stay true to yourself while navigating the duality of cultures in an intense, demanding environment. Fellow Australians might find something extra valuable here: no code-switching, no translating your experience, just understood. That said, the quality of being deeply seen without performing? That's a promise I bring to everyone I work with.
I'm also building my own dream of being an offer for coaching alongside a full-time career, which means I know firsthand what's actually achievable when you stop believing you can only be an either/or story.

My Ideal Client

I work with people who are ready to see the extraordinary life they've been unconsciously creating and are courageous enough to claim it as their own.
Hidden/Untapped Sparks: People who feel something in them stirring—ideas, capabilities, possibilities—but have never fully investigated what it is or where it wants to lead. In our work together, you’ll uncover the spark you've been carrying and explore what it's calling you to create.
Emergent leaders: Capable, curious, ambitious people at crossroads who can feel the next right step calling from somewhere deep inside and are ready to move toward it with passion and purposeful grace.
People in life-changing transitions; Whether it's career shifts, loss, major life changes, or simply the recognition of outgrowing the current chapter, they’re getting ready to honour what's ending and creating space for what wants to emerge.
Mini imagery: Often, the people who find me have been creating beautiful work for years — building, contributing, making things happen. But something's been calling them deeper. They can feel there's a bigger vision underneath everything they've been doing, waiting to be uncovered and given room to breathe. That's where our work lives: in the space between what you've been building and what it's meant to become.

Transformation Clients Can Expect

Before coaching:
That gnawing, persistent ache that there's so much more and yet they're unsure what it is or how to reach it
Stuck in patterns and expectations that once made sense but now feel stifling; making choices from external pressure rather than the internal compass of their own true direction
Navigating transitions with more struggle than necessary, trying to figure it out often alone
After coaching:
That visceral woah moment: “I didn’t think I could do this, yet here I am. It was easier than I thought it’d be.”
Action that flows from clarity rather than forcing, decisions that feel aligned at their core
The ability to navigate uncertainty with ease and grace, trusting their own internal compass
Example: Pedro came to me unsure of his next career step. By the end of our work together, he was taking consistent action on priorities that mattered, surprising himself with his own courage, and experiencing fulfillment he hadn’t imagined possible.

Brand Personality & Energy

Bold & Surprising is:
Guiding courage: I see the leap you're meant to take, invite you to take it with support, and empower you to see it through to the end
Playful depth: Joy and humor are non-negotiable, especially when we're diving into the messy human stuff that we often prefer to avoid
Warm & uncompromising: You're fully seen and supported, but I won't let you hide from your own brilliance
Delightfully unexpected: Surprises, "holy shit" moments, and revelations are built into everything, because transformation should never be boring

Core Values

Bold curiosity: Asking the questions that matter most and making choices that open up what's truly possible
Delightful discovery: Growth becomes joyful and magnetic when you realise what you're actually capable of
Warm clarity: You're the hero of your story; I'm here to see you completely and empower you unwaveringly toward your truth
Loving integrity: High standards upheld with heart, grounded in ethics and truth
Purposeful courage: Taking the leaps that matter together, especially the ones that align with who you're truly meant to be

Tone of Voice

Bold. Surprising. Playful, yet grounded.
Warm, human, reflective.
Sometimes cheeky, sometimes provocative, but always encouraging.
Messaging approach:
Speak to the deeper knowing, the part that's already ready
Use imagery and metaphor to create felt understanding
Honor both the longing and the resistance
Celebrate the recognition and delight in transformation
Avoid generic, corporate, or performative coaching language.

Visual & Creative Direction

Mood / Energy:
Warm, colorful, tactile, slightly unexpected.
Surprise and delight baked into visuals — textures, layouts, details that make you smile or pause.
Inspirations:
Nick Shrewsbury — approachable, energetic, alive
Jackie Shea — warm, playful, sophisticated
Avoid:
Sterile corporate minimalism
Gimmicky social media trends without depth

Mini Brand Story / Elevator Pitch

Most people think they need to reinvent themselves to get the life they want. But the extraordinary life you're meant to live isn't hiding somewhere else. It's been weaving itself through your choices and longings all along. I help you see the golden thread that's been running through everything, then support you as you step fully into what you discover. The magic isn't in becoming someone new, it's in being courageous enough to fully live as who you really are.

Full Brand Story

Most people think they need to reinvent themselves to get the life they want. But here's what I know: the extraordinary life you're meant to live isn't hiding somewhere else. It's been weaving itself through your choices, your longings, the problems you can't stop noticing, the conversations that light you up. You've been building toward it without realising it.
When you work with me, you're not getting “fixed” or coached into someone new. You're getting seen—really seen—for who you already are and what you're already capable of. And in that seeing, something clicks. The golden thread that's been running through everything suddenly becomes visible. The dots connect. The pattern emerges. And you remember: you've had everything you needed all along.
But recognition is just the beginning. The real work happens when you decide to leap, to step fully into what you've discovered about yourself. That's where I come in as your steady presence, the quiet strength and encouragement alongside you as you move toward what's calling you. I'm there as you surprise yourself with your own courage, as you discover capabilities you didn't know you possessed, as you realise you can handle far more than you thought possible.
The magic isn't just in seeing who you are, it's in being courageous enough to live it. My job isn't to hand you a plan, it's to help you see the one you've already been creating, then walk alongside you as you claim it completely.
This is what happens when recognition meets action: You stop searching and start creating the life that's been calling you. And that transformation explodes. It spills into your work, your relationships, the energy you bring to every room. You're living your extraordinary life.
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Posted Oct 30, 2025

Crafted a core brand story, essence, vision, mission, tone of voice and more for Bold & Surprising, laying the foundations for all future brand expressions.

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Timeline

Sep 1, 2025 - Oct 31, 2025