Duncanville: Ask Mr. Mitch

In my first year at Fox, the digital marketing and social media teams proposed an interactive project for our new show Duncanville, where fans could submit questions to an animated character voiced by Wiz Khalifa. The responses would be fully animated and voiced—a unique, ambitious concept requiring precise coordination across multiple teams.

My role was to assess the feasibility, looking at our budget and resources, and oversee the execution of this project from start to finish. I needed to streamline animation and asset collection, coordinate team communication, and ensure all elements came together smoothly.

I collaborated closely with the digital marketing creative director and recommended using Adobe Character Animator to rig a puppet of the character, reducing animation time and cost. I coordinated with the show’s producers to gather PSDs of character expressions and backgrounds and kept them informed at each step. I oversaw the social team’s curation of fan-submitted questions to maintain audience engagement and worked with the show on a script for responses. Lastly I worked with the social and talent teams to arrange remote audio recording with Wiz Khalifa, wrapped things up with the digital team and packaged all final assets for delivery. 

We delivered a unique, user-driven interview with the character that resonated with audiences, ultimately earning a Webby Award for best use of social media. This project leaned heavily on cross-functional initiatives, streamlined workflows, and delivered high-quality results on time and on budget