"Can users achieve their goal with the least amount of effort?"
If the answer is no, the design isn't finished yet.
My UX/UI process focuses on simplifying complexity, improving navigation, and creating experiences that feel natural to users.
Because great design isn't about adding more.
It's about removing friction.
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Posted Jun 16, 2026
A question I ask before every project:
"Can users achieve their goal with the least amount of effort?"
If the answer is no, the design isn't finished yet.
My...