Modeltique — Shopify Store Redesign Overview Modeltique

Modeltique — Shopify Store Redesign

Overview

Modeltique is a women’s fashion e-commerce brand offering contemporary clothing, accessories, and statement pieces.

I redesigned their existing Shopify store to create a more polished, modern, and fashion-forward digital presence while making the shopping experience more intuitive across desktop and mobile.

The Challenge

The existing store had a strong product catalog, but the overall experience didn’t fully reflect the brand’s personality or potential.

The redesign focused on:

Creating a stronger visual identity

Improving the overall layout and visual hierarchy

Making product discovery easier

Giving collections and featured products more impact

Creating a more premium fashion shopping experience

Improving the mobile experience

The Redesign

I reworked the storefront while keeping the existing Shopify infrastructure and product catalog.

The redesign included:

Redesigned homepage

Improved navigation and collection structure

Redesigned product and collection presentation

Custom Shopify sections

Stronger visual hierarchy

Improved calls-to-action

Brand storytelling sections

Better product discovery

Responsive desktop and mobile layouts

Shopify theme customization and development

Design Approach

The goal wasn’t simply to make the website look better.

I wanted Modeltique to feel like a fashion brand rather than a generic Shopify store.

I focused on typography, spacing, imagery, content hierarchy, and product merchandising to create a more editorial-inspired shopping experience while keeping the interface simple and conversion-focused.

The new structure also gives the client more flexibility to feature new collections, products, promotions, and brand content as the business grows.

Result

The redesigned Modeltique store delivers a more cohesive brand experience from the first interaction through product discovery and purchase.

The new experience puts the products and collections at the center while giving the brand a more premium and distinctive presence online.

My Role

Shopify Developer & Designer

I handled the redesign, UX/UI improvements, Shopify theme development, responsive implementation, and storefront optimization.

Tech Stack

Shopify Liquid HTML CSS JavaScript Shopify 2.0

Live Website