Investor CRM

As the Principle Product Designer, I played a pivotal role in architecting a robust design system for a scalable CRM product that addressed and streamlined complex workflows unique to our users. I collaborated closely with cross-functional teams to understand diverse user needs and operational challenges. By developing a cohesive design framework, I ensured consistency and usability across the platform, enabling intuitive navigation and efficient task management. The design system provided a scalable foundation for future enhancements, optimizing both user experience and product development efficiency. This approach not only improved workflow management but also facilitated a seamless, user-centric CRM experience.