Before diving into the creative process...

I took the time to learn about Yardflip—what it offers, who it’s for, and how to position it effectively.

Next, I researched current trends and high-performing ads on Meta and TikTok. What’s working right now? What makes people stop scrolling?

To keep the ad feeling authentic, I carefully selected natural-looking stock footage—nothing overly staged or "stock footage-y." The goal was to make it feel real, relatable, and engaging.

A few weeks later, my client came back with great news: the ad performed well! So well, in fact, that they wanted to create another variation. That’s the power of research-backed creative execution—ads that don’t just look good, but work.

Let's work together! Reach out to me through Contra's message or email me at ashkarastudios@gmail.com