Data Analysis and Business Analytics

Roberta Cardoso

Marketing Analytics Specialist
Business Analyst
Data Analyst
Data Analysis
Google Analytics
Python
Zenklub
In Marketing We Trust
InPress Porter Novelli

Service Overview

As an experienced Data Analyst and Business Analytics specialist, I excel in delivering comprehensive solutions that harness the power of data to inform strategic decisions and optimize business processes. With a keen eye for detail and a deep understanding of analytical techniques, I help organizations unlock valuable insights from their data, enabling them to stay ahead of the curve in today's competitive landscape.

Key Offerings:

  • Custom Analytics Solutions: I design and implement custom analytics solutions that address specific business challenges, ranging from performance monitoring to market segmentation and customer behavior analysis.
  • Advanced Data Analysis Techniques: Leveraging advanced statistical methods and machine learning algorithms, I uncover hidden patterns and trends within the data, providing actionable insights for informed decision-making.
  • Interactive Dashboards: I develop interactive dashboards and visualizations that allow stakeholders to explore and interact with data in real-time, empowering them to make data-driven decisions quickly and effectively.
  • Predictive Modeling: Using predictive modeling techniques, I forecast future trends and outcomes, enabling organizations to anticipate market changes and proactively plan their strategies.

Project Showcase:Here are a few examples of my past projects, showcasing the diverse range of industries and use cases I have worked on:

  1. Sales Performance Dashboard: Developed a custom sales performance dashboard for a retail client, enabling real-time tracking of sales metrics and identification of growth opportunities.
  2. Customer Segmentation Analysis: Conducted in-depth customer segmentation analysis for an e-commerce platform, enabling targeted marketing strategies and personalized customer experiences.
  3. Financial Forecasting Model: Built a predictive financial forecasting model for a financial services firm, providing insights into future revenue streams and investment opportunities.





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