Upstart: Innovation in SaaS with Smart Design

The Upstart project was undoubtedly an exciting challenge proposed by the client: to create a website for a SaaS specialized in generating materials with AI, including 3D mockups, photos, and textures. The client's needs were both functional and aesthetic, seeking a site that would stand out while facilitating subscription conversions.

To develop this project, I used Figma for the layout and Framer for building the pages. The standout feature of this project lies in the harmonious color palette and the creative freedom to position elements and layouts. It was gratifying to see the structural strategy in action, resulting in a clean and intuitive interface with excellent use of white space and components. Additionally, I implemented a blog to optimize ranking in search engines.

An essential part of the project was to create something completely different from what is commonly seen in SaaS; it needed to be light, clean, and modern. This required in-depth analysis of the competition, positioning definition, and careful color selection to convey the desired message, which was the project's biggest challenge.

The best part is that even with animations, SEO performance remained high, and the layout received numerous compliments from our client. The overall experience on the site is light and innovative, exceeding expectations.