Embrace the Imperfection: The Bold Statement of a Broken Logo

Most logos try to look perfect. Ours is intentionally broken.

Obsidian forms when volcanic glass cools too fast to crystallize, and it cracks into sharp, jagged edges instead of smooth curves. We built the logo the same way. No symmetry. No clean lines. Every notch is on purpose.

Would you keep a "flawed" logo like this, or smooth it out for safety?

Curious what you'd do.