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Business Context & Challenge Sofia Katsaouni is an Agile & Organizational Coach who decided to start her own coaching business after leading human systems in many organizations. She needed an online presence to showcase her expertise and attract new clients, particularly executives and teams seeking leadership development and organizational coaching. Without a website, potential clients couldn't easily discover her services or understand her unique approach that combines analytical thinking with deep empathy.

Project Objectives The primary goal was to create a professional, single page website that would generate leads and establish credibility. The site needed to communicate Sofia's "honest, transparent, calm, and collected" brand values while showcasing her diverse services including personal coaching, team development, and organizational consulting. Key requirements included presenting her story authentically, demonstrating her expertise through testimonials and case studies, and providing clear pathways for potential clients to book consultations.

Brand & Design Direction We developed a nature-inspired visual identity that reflects themes of growth, clarity, and human connection. The design uses earthy cream and sage green tones with minimal illustrations featuring hills, trees, and organic shapes; symbolizing the growth journey that coaching facilitates. The overall aesthetic balances professionalism with approachability, perfectly capturing Sofia's people-first coaching philosophy.