Role: Director, Producer, & Script Writer

Concept & Inspiration: In the wake of the global pandemic, COVID-19, the world experienced a collective sense of stagnation and ennui. Drawing from this universal sentiment, the "Embracing Boredom" campaign was conceived to resonate with the shared experiences of many.

Direction: Led the visual storytelling, ensuring that the essence of "boredom" was artistically and authentically represented, while aligning with Jefferson Studio's brand identity.

Production: Orchestrated the entire campaign process, from pre-production planning to post-production refinement, ensuring a seamless integration of all elements.

Script Writing: Crafted a compelling narrative that intertwined the theme of boredom with fashion, highlighting how Jefferson Studio's designs can be both a reflection of and an antidote to these unprecedented times.