Jefferson Studio Fashion Campaign
Ryan Syach
Jefferson Studio Fashion Campaign: "Embracing Boredom"
Role: Director, Producer, & Script Writer
Concept & Inspiration: In the wake of the global pandemic, COVID-19, the world experienced a collective sense of stagnation and ennui. Drawing from this universal sentiment, the "Embracing Boredom" campaign was conceived to resonate with the shared experiences of many.
Responsibilities & Achievements:
Direction: Led the visual storytelling, ensuring that the essence of "boredom" was artistically and authentically represented, while aligning with Jefferson Studio's brand identity.
Production: Orchestrated the entire campaign process, from pre-production planning to post-production refinement, ensuring a seamless integration of all elements.
Script Writing: Crafted a compelling narrative that intertwined the theme of boredom with fashion, highlighting how Jefferson Studio's designs can be both a reflection of and an antidote to these unprecedented times.
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Posted Aug 27, 2023
Director, Producer & Script Writer for Jefferson Studio's campaign. Translated COVID-inspired ennui into fashion-forward narrative.
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