Go-Pass-Go is a modern SaaS platform designed to streamline survey distribution for businesses and individuals. The project aimed to create a simple, attractive, and informative pricing page highlighting three core plans Free, Professional, and Enterprise each tailored for different usage scales. The design emphasizes clarity, easy navigation, and a focus on value, with compelling calls to action and a clean, trustworthy brand aesthetic.

Clearly communicating complex feature distinctions between plans without overwhelming users.​

Balancing design aesthetics with conversion-focused CTA placement.

Integrating flexible billing options (monthly/yearly) and pricing incentives (save 25%) while maintaining clarity.

Ensuring scalability across users from individuals to enterprises with custom requirements.

Designed a responsive, visually engaging pricing page with concise feature breakdowns for each plan.​

Used iconography, checkmarks, and color contrast to guide the user's eye and simplify comparisons.

Implemented a toggle for monthly/yearly billing with clear savings indication, improving transparency and conversions.

Allowed enterprises to request custom quotes, supporting unique business needs.

Prioritized simple calls to action, ensuring smooth onboarding and easy upgrades.

Collaborated with stakeholders to gather requirements, prioritize features, and define user personas.

Conducted competitive analysis to benchmark design and feature layout against industry leaders.

Used iterative wireframing and prototyping in no-code platforms to accelerate development and stakeholder feedback.

Tested design usability with potential customers, refining copy and visual hierarchy for clarity.

Finalized and implemented a modern web layout with adaptive branding elements.

Increased user onboarding speed for the Free plan, lowering friction and boosting active signups.​

Improved conversion rate for Professional plans via value-focused design and clearer CTAs.

Enterprise leads rose following the introduction of custom pricing and streamlined contact processes.

Stakeholder and user feedback highlighted the page’s clear communication, professional aesthetics, and ease of navigation.