SEO Health of Hopkicks: An Elite Sneaker Brand
Bilal Zahoor
Like this project
Posted Feb 14, 2025
When we started working on HopKicks in October, 2024 their organic traffic was at 26,000 visitors. By December, that number increased to 37,000 visitors.
Domain Authority Score = 24
A Summary of Stuff Done for HopKicks:
[Live explanation of the result & process in the video]
Before: When we started working on HopKicks in October, 2024 their organic traffic (as shown live in the video) was at 26,000 visitors.
After: By December 31st, 2024; HopKicks organic traffic increased to 37,000 visitors.
General Strategy:
For HopKicks, our strategy revolved around doing ON-PAGE + TECHNICAL SEO during the first 2-3 weeks of taking up the project.
After the basic stuff/website errors were resolved, we moved on to the Off-Page aspect of SEO where our goal was to get 10 high-quality backlinks for HopKicks’ website EACH MONTH (total 30 backlinks over 3 months). This really boosted their domain authority and hence the results…
Here are examples of some of the backlinks out of those 30:
All this is nothing compared to the depth in which I covered everything in the video.
⭐ Link to our Internal Spreadsheet showcased in the Loom:
✅ My Notion Portfolio detailing additional case studies (apart from HopKicks):