Wanderlust Health Concierge

Overview 🔎

Every Alt Creative Brand starts with a strategy call. This is basically an interview with about 30-ish questions that explores their Brand Values and Goals, who their ideal client is and what those peoples' pain points are and how their business solves those issues and then their aesthetic preferences at the end of the questionnaire.

Problem & Solution 🤝

This brand was created for a young doctor opening up her own primary care office specifically for uninsured people like entrepreneurs and small business owners.

Goals: • Refresh and refine her brand to be cohesive and modern • Develop a brand that helps her easily build brand recognition • Appeal to a higher clientele

Process 🛣

What steps did you take to solve this project’s problem? Share your ideas, what you discovered along the way, and what processes you took to arrive at your solution.

- A 2 hour conversation detailing the business owners' goals and vision for her business and getting to know her ideal client is

- Being that her brand is based on the word Wanderlust and her love of travel and exploration, I came up with the idea that she helps her patients feel involved in their healthcare journey. This was key for the brand identity creation.

Results 🎁