Wise People needed a digital presence that reflected their personality: smart, straightforward, and a little rebellious. They already had a basic brand direction, but it lacked consistency, emotion, and a clear digital translation.

I took their foundation and expanded it into a fully-fledged visual system, creating a design that feels bold but minimal, expressive but highly functional. The homepage was structured to communicate confidence, with a clean layout, sharp typography, and carefully placed moments of surprise. The voice and visuals work together to show that this is a software company run by real, approachable people, not buzzwords.

The design is fully responsive, with a clear information hierarchy preserved across all breakpoints. I created a modular blog layout that supports longer-form content while maintaining a strong aesthetic language. One of my favorite elements was the 404 page. A playful interpretation featuring a lost deer, bringing a smile without losing coherence with the brand’s tone.

The final concept delivers not only usability but a visual narrative that sets Wise People apart. It’s a reminder that software can feel human and so can the teams behind it.