Your Process Through Our Lens (#YPTOL) is a signature conten...

Your Process Through Our Lens (#YPTOL) is a signature content format I use to document real businesses doing real work — authentically, professionally, and with purpose.

For this project, I travelled to Norwich to film the owner of Zion Hill Outdoor Spaces, as he completed a newly laid patio for his client. Rather than staged marketing, this content captures the craft, care, and process behind the work — told through the business owner’s hands, decisions, and results.

This project sits at the intersection of UGC, brand storytelling, web presence, and social media marketing. We are also the clients web designer providing end-to-end workflows, often using the the bespoke user generated content created within the pages of his website