BEES is a startup that has helped many shop owners across America, China and Europe. They provide an easy solution for small corner shop owners to manage their inventory via the BEES app which allows them to order, invoice and get offers all in one place.

I was the sole UX Designer on this project and collaborated with a UI Designer and Content Strategist. We were guided by a Head of Interface and a Creative Director.

I was hired by JKR as a freelancer on this project. You can find BEES current website on bees.com.

BEES already had a one pager MVP website with the main information about what they do. With this second iteration of the website, they were aiming to generate more leads and give more information about what they do and how they do it.

BEES already has quite a few websites for the local markets. The audience for this project are people who are interested in BEES as a company, may it be potential employees or investors, but the main audience were potential business partners.

When I joined the project, the content strategist has already worked on the sitemap, personas and goals of each page.

There were already a few iterations of the different pages from a previous designer. I've reviewed them and - based on the input from the content strategist - updated and rearranged the wires.

In the wireframe stage, I presented different options for some modules to discuss the benefits and disadvantages, so we can make a decision as a team, to discuss which option presents the content the best possible way.

It was important to ensure that the BEES global website could compete with well known companies on a global scale. Since BEES is on a B2B level (which is also one of the reasons the name BEES was used) it might not be as known to the average person as Google and Facebook - some of the benchmarks used for this website - but it should leave the same impression those sites have.

During the course of this project, there were several meetings where the work was presented to other people in the team, including the Head of Interface, Account Manager and Creative Director, to ensure we all align before presenting the work to the client.

Once aligned, the presentation was started by the Account Manager to introduce the timeline and topics to be discussed before I'd present the UX part of the project to the client and other stake holders who were based in New York.

BEES already had an MVP website, so the basic elements were already in place and some components could be reused.

At this stage of the project, I collaborated with the designer who worked on the MVP UI, to ensure everything on website 2.0 will be in line and consistent with the brand.

Once the client reviewed the designs, we worked together to put the approved elements into a Figma component library, so everything will be in place for developer handoff.

We made a list of all the elements that needed to be added and marked them with an emoji to split them between us. Once we added the elements to the library, we'd mark them with a checkmark.

I was very lucky to work with such an amazing team at JKR. I have learnt a lot from their design team and content strategist. It was great to work with an agency that ensures that the brand is represented in every aspect of the website.

This project was the first one in a while where I wasn't the sole designer, so I really enjoyed working with the team and the client.

The new BEES website has launched. You can find the live page on bees.com.