Creative Director – Marketing, Branding, and Content

At Evolve AI, I led the creative and strategic direction of a unique AI-powered initiative blending technology, education, and storytelling. I co-developed the concept and execution for a global tournament where participants design intelligent NPCs (non-player characters) for video games. I was responsible for branding, campaign direction, partnership outreach, and producing promotional content that attracted participants and collaborators worldwide.

Key highlights:

Spearheaded the development of the brand identity and visual language

Directed and produced AI-generated video content for marketing campaigns

Built partnerships with gaming arenas and educational institutions across Europe

Collaborated with AI researchers and developers to structure tournament mechanics and educational modules

Played a leading role in pitch presentations to sponsors, investors, and event venues

This project reflects my ability to merge narrative vision with tech-driven innovation, creating engaging experiences that push the boundaries of creative AI.