Weed Wacker

Appealing to the competitive nature of men might just help you sell a more expensive and profitable product. Like this yard tool.

This guy is jealous of his neighbor's new weed cutting machine. So, the announcer encourages him to buy the "Cadillac" weed cutter, which is way more expensive. But it will be worth it, he says, because the guy's neighbor surely won't be crazy enough to spend that outrageous amount of money.

Obviously, the guy with the bigger, fancier, more expensive product wins!