Jetkryp's Brand Identity: Turbocharging the Crypto Experience



Overview

Jetkryp, formerly JKCryptohub, has set out to revamp its brand identity. The goal is to become a top player amongst it's niche competitors and in the fast-paced crypto trading market. The challenge was to create a brand that captured the brand's essence of speed, efficiency, and innovation.

Objectives:

Rebrand JKCryptohub to Jetkryp:

• Develop a Brand Strategy for Jetkryp
• Develop a new name that captures the essence of speed and crypto trading.
• Create a memorable and impactful logo.

Design a Cohesive Visual Identity:

• Establish a modern and dynamic visual language that resonates with crypto enthusiasts, tech professionals, and Gen Z.
• Ensure brand consistency across all platforms, including the website, mobile app, and social media channels.

Enhance Brand Perception:

• Position Jetkryp as a trusted and efficient platform for buying, selling, trading, and swapping cryptocurrencies.
• Communicate the brand's commitment to innovation and user-centric design.

Process & Deliverables

Conducted extensive research of the market, competitor analysis, and audience insights. This resulted in the crafting of conceptual directions and brand strategy for the brand.

Logo Design



"Jetkryp" to emphasize speed (Jet) and crypto (Kryp).





Jetkryp's Imagery & Experience





The product “Jetkryp” designed to rejig the way crypto enthusiasts buy, sell, and trade cryptocurrencies, with an emphasis on security, speed, efficiency, intuitive user experience and unmatched support, aims to become the go-to solution for all.





Jetkryp's Imagery is centered around the use of bold elements and colors with high contrast giving a Neubrutalism feel and also the introduction of human images to portray relatable emotions and scenarios.

Visual Identity

Brand Colour & Typography



Chose a bold color palette and a font that has a harmonious and beautiful shape that makes it perfect for all needs reflecting the brand’s energetic and forward-thinking nature.





App Icons & Notification



Merch and other assets









Conclusion

For me, this project was an exciting opportunity to blend creativity with strategic thinking, resulting in a brand identity that is believed to stand out in a competitive market. By understanding my client’s vision and the user needs, I have crafted a brand that is poised for success in the rapidly evolving crypto space.



While you're here View Jetkryp's Website Experience Project 



Mobile App Design coming soon....