1. Overview: SMBC (Social Media Business

1. Overview: SMBC (Social Media Business Campus) is an educational brand focused on teaching creators and entrepreneurs how to rapidly scale their social media presence by leveraging AI and modern digital tools.

2. Goal: To produce a highly engaging, fast-paced promotional ad that drives awareness for their social media mastery course, perfectly balancing viewer retention with a strong, clear pitch.

3. Challenges faced: The major stumbling block was the language barrier. The raw voiceover was recorded entirely in German, making it difficult for a non-German speaking team to accurately match visual concepts and pacing to the audio cues.

4. Solutions/ outcome: By leveraging Descript and Google Translate, we generated a time-synced English text overlay that provided a precise line-by-line translation directly on the screen. This workaround allowed us to seamlessly conceptualize visuals and time the cuts perfectly. The final result was a compelling, fast-paced ad that hit every beat of the pitch, leaving the client highly satisfied with the outcome.