Unique Email Marketing Campaign Led to Increased Google Traffic

A marketing strategy and email campaign I implemented for Datamart, a B2B SaaS communications client, resulted in an immediate 200% traffic increase between Google and their website. They were able to sustain that new level of performance over the rest of our working relationship.

I achieved this by encouraging them to gather reviews from their most long-term clients. I then featured those clients' businesses in a "Customer Spotlight" section in their customer newsletters, as well as in a prospect nurture campaign. I included a CTA for customers, encouraging them to share reviews and get featured in the newsletter. The prospect CTA was to review the case study for that "Customer Spotlight" and reach out to learn more about Datamart's solutions.