Earworm - Shelter Christmas Appeal stills retouching

Shelter Christmas appeal 2025 Photography: Lewis Khan Retouching: Sandrine Bascouert/Imaginerie

Every year, alongside all the big retailers competing for the best Christmas Ad, Shelter - the homelessness charity - launches their own version. This year's have seen praise across the board. As often, the TV advert is supported by accompanying stills, these are those images I was tasked to retouch.

Shelter's 2025 Christmas campaign, titled "Holding on for a home," highlights the issue of families living in temporary accommodation this Christmas. The campaign features a film centered on a boy who loves singing Bonnie Tyler's "Total Eclipse of the Heart," but the heartwarming scene reveals a devastating twist: his mother is on hold with an accommodation service, with the song playing as hold music

Photo usages:

In the press:

IBBonline, The Drum, Daily Mail

The video campaign:

Credits: Direction:  Michael Gracey Choregraphy:  Ashley Wallen Agency:  Don’t Panic

Production: Partizan London

"Home is a human right. It's our foundation and it's where we thrive. Yet, every day millions of people are being devastated by the housing emergency.

We exist to defend the right to a safe home. Because home is everything."