M-PESA Ethiopia App Redesign UI/UX Case Study

Posted Jun 7, 2026

A comprehensive UI/UX case study detailing the mobile app redesign for M-PESA Ethiopia. This project focuses on product thinking and architecture optimization to eliminate unnecessary security friction during onboarding and dashboard access. Key Outcomes: • Reduced authentication fatigue without sacrificing user trust. • Improved dashboard access speed via seamless interaction flows. • Introduced an intuitive, contextual verification experience. • Scaled visual consistency using a dedicated, component-driven design system. Designed by a Product Designer committed to blending complex fintech infrastructure with elegant user-centric design.