Despite perceptions that digital channels can do it all, mail advertising costs are often competitively priced compared to digital advertising expenditures, especially considering the deep impact and
high retention rates associated with physical mail. Direct mail advertising costs, while variable, offer a significant return on investment through targeted engagement that digital ads can struggle to achieve due to the noise in the online environment. Furthermore, direct mail advertising companies continue to innovate, working closely with services like USPS direct mail advertising to streamline processes and reduce expenses, making mail an even more attractive option for marketers.