Built with Kajabi

Kit -> Kajabi Timed-Launch Funnel

Kraig Mathias

Project Overview

I partnered with Ucan Courses to implement a complete timed launch funnel for their “Teach Your Child to Read” VIP Launch. The goal was to ensure a smooth, fully automated rollout between Kajabi and Kit, handling all technical setup, email sequencing, and timing logic for a seamless, stress-free launch experience.

The Challenge & My Role

Ucan Courses wanted to run a high-stakes VIP product launch with multiple emails, video releases, and a limited-time cart window — but their existing setup lacked automation, testing, and timing precision. My role was to take ownership of the entire launch system: configuring automations, testing email sequences, managing the cart open/close process, and ensuring every element fired on time and error-free.

Key Components

Automations & Sequences: Built and tested all launch and follow-up email sequences inside Kit, synced to Kajabi events.
Catch-Up Logic: Created a “catch-up” flow so late registrants automatically received missed videos and messages in the correct order.
Consulting & Strategy: Provided weekly 30-minute strategy sessions for six weeks to refine launch flow, messaging, and timing.
Launch Management: Oversaw the live cart open and close process, testing every trigger and ensuring a flawless execution.
System Reliability: Verified and re-tested all automations multiple times before launch to ensure no missed or mistimed sends.

The Process

Plan — Defined the full six-week launch sequence, including video release timing, open-cart window, and follow-up logic. Build — Configured automations, emails, tags, and timers within Kit and Kajabi. Test — Ran multiple dry runs to verify that each automation, trigger, and email delivered correctly. Guide — Held weekly calls to align launch strategy and implementation details with Darren’s team. Execute — Monitored and managed the live launch from open to close, ensuring technical precision at every stage.

Deliverables

End-to-end Kajabi ↔ Kit automation setup
Email sequences for pre-launch, open cart, and post-cart phases
Catch-up system for late opt-ins
Weekly strategic consulting calls
Full testing and verification of all launch triggers

Impact

The “Teach Your Child to Read VIP Launch” ran smoothly from start to finish — with all automations, emails, and cart timers functioning exactly as planned. The system eliminated manual oversight, reduced stress for the Ucan Courses team, and created a repeatable launch model they can now replicate for future offers.
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Posted Oct 11, 2025

I set up a timed launch funnel for a product launch (between Kajabi and Kit), consisting of automations, email sequences, tagging and countdown timers.

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