Plan — Defined the full six-week launch sequence, including video release timing, open-cart window, and follow-up logic.
Build — Configured automations, emails, tags, and timers within Kit and Kajabi.
Test — Ran multiple dry runs to verify that each automation, trigger, and email delivered correctly.
Guide — Held weekly calls to align launch strategy and implementation details with Darren’s team.
Execute — Monitored and managed the live launch from open to close, ensuring technical precision at every stage.